Last Updated: August 10, 2026

Torres Live LLC ("Torres Live," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit alzafestival.com, purchase passes or tickets for ALZA Festival, subscribe to our newsletter, or otherwise interact with us.

By using our website or providing your information, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you voluntarily provide, including:

• Name

• Email address

• Phone number

• Company or organization

• Billing and transaction information related to pass or ticket purchases (processed by our ticketing provider)

• Information submitted through contact forms

• Newsletter subscriptions

• Survey responses or feedback

• Any other information you choose to provide

We also automatically collect certain technical information, including:

• IP address

• Browser type and version

• Device information

• Operating system

• Pages visited

• Time spent on our website

• Referral source

• Cookies and similar technologies

2. How We Use Your Information

We use your information to:

• Process pass and ticket purchases for ALZA Festival

• Respond to inquiries

• Send confirmations and event updates

• Deliver newsletters and marketing communications (where you have opted in)

• Announce festival programming, screenings, speakers, creator events, and special experiences

• Improve our website and visitor experience

• Analyze website traffic and performance

• Detect fraud or misuse

• Comply with legal obligations

3. Ticket Purchases

Passes and tickets for ALZA Festival are sold through SquadUP, our ticketing platform.

When you purchase passes or tickets, certain personal and payment information is collected and processed by SquadUP in accordance with its own Privacy Policy and Terms of Service.

We encourage you to review SquadUP's Privacy Policy before completing your purchase.

4. Email Communications

If you subscribe to our newsletter or otherwise opt in to receive communications, we may send updates regarding:

• Festival announcements

• Ticket releases

• Programming updates

• Speaker announcements

• Creator spotlights

• Special events

• Promotional offers

• Other news related to ALZA Festival and future Torres Live events

You may unsubscribe at any time by clicking the unsubscribe link included in any marketing email.

Transactional emails related to ticket purchases or customer service may still be sent as necessary.

5. Cookies & Analytics

We use cookies and similar technologies to improve your browsing experience and understand how visitors interact with our website.

We may use third-party analytics services, including Google Analytics, to measure website performance and improve our services.

Most browsers allow you to manage or disable cookies through their browser settings, although doing so may affect certain website functionality.

6. Sharing Your Information

We do not sell your personal information.

We may share information with trusted service providers who help us operate our business and events, including providers for:

• Website hosting

• Ticketing

• Payment processing

• Email marketing

• Analytics

• Customer support

• Marketing services

These providers may access personal information only as necessary to perform services on our behalf.

We may also disclose information when required by law or to protect our legal rights, users, or the security of our services.

7. Third-Party Links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing personal information.

8. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide our services

• Operate our events

• Meet legal or regulatory obligations

• Resolve disputes

• Enforce our agreements

9. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of transmitting information over the internet or storing electronic data is completely secure, and we cannot guarantee absolute security.

10. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, including the right to:

• Request access to personal information we hold about you

• Request correction of inaccurate information

• Request deletion of personal information, subject to applicable law

• Object to or restrict certain processing activities

• Withdraw consent where applicable

To exercise these rights, please contact us using the information below.

11. California Privacy Notice

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to request information about the categories of personal information we collect and request deletion of certain personal information.

Torres Live does not sell or share personal information for cross-context behavioral advertising as those terms are defined under applicable California law.

12. International Visitors

If you access our website from outside the United States, you understand that your information may be transferred to and processed in the United States, where privacy laws may differ from those in your country of residence.

13. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child without appropriate parental consent, we will take reasonable steps to delete such information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will become effective upon posting the revised Privacy Policy on this page. The "Last Updated" date above indicates when this Privacy Policy was most recently revised.

15. Contact Us

If you have questions regarding this Privacy Policy or our privacy practices, please contact us:

Torres Live LLC
Email: info@torreslive.com